The consumers are informed about the Showrooms and Retailers who are Authorised Users of Silk Mark. By purchasing silk mark labelled products from these Authorised Users, Consumers get an assurance that they are indeed purchasing 100% Natural silk products.
If an Authorised User sells non silk products as 100% Natural Silk Mark With Silk Mark label,the membership will be cancelled with immediate effect. SMOI will facilitate the consumer in pursuing legal redressal in consumer courts. The firm or company will be notified in leading newspapers about the misuse.
Technically silk is a continuous protein filament secreted by specific types of caterpillars known as ' Silk Worms'. It has Natural sheen, inherent affinity for rich colours, high moisture absorbance, light weight & poor heat conduction, low static current generation, resilience and excellent drape are some of the Qualities Natural Silk is known for.